Brand building is accomplished through various marketing efforts including such venues as advertising, public relations, merchandising, print collateral and electronic mediums. One important component of establishing brand recognition is promotional items. Apparel, office items, industry related tools and recreational gear are all useful vehicles to promote brand awareness.
Understanding consumer buying patterns requires a fundamental knowledge of marketing principles along with a little creativity and ingenuity. Getting your brand to stand out in the mind of a purchaser is the primary goal. Maintaining visual consistency and accuracy when reproducing a logo is critical to create brand recognition and recall.
Windsor is currently preparing a Company Store with online purchasing capabilities. This will allow our customers and employees to purchase Windsor merchandise quickly and easily and in reasonable quantities that fit every budget and purpose. Whether you need a single item, or a special gift for an entire group, this new Company Store will meet your needs quickly and efficiently. Dozens of items have been carefully selected for quality and value. Various price points, working environments, lifestyles and personal interests have been addressed.If your company has co-op funds available, the purchase of Windsor promotional items qualifies for 50% reimbursement. Please check with your Regional Sales Manager to confirm co-op availability. Once your order has been reviewed and signed by your RSM, you simply submit it to our accounting department for credit.
This Company Store will allow employees and distributors to purchase items online and charge them to a credit card. As long as an item is in stock, it will be sent out the following day. Depending on your distance from the fulfillment facility, which will be located in Iowa, you should receive your purchase within 2 - 5 days. The promotional items will be stocked in reasonable quantities, but we may not always have large quantities available for immediate delivery. If an item is not in stock, or if you need a larger quantity than what is inventoried, you may still place an order, but it will take approximately 2 weeks to receive your merchandise.
This new marketing tool will provide a convenient way to purchase promotional items and build brand recognition. You will find a link to this site by clicking the Marketing Button on the PowerTools homepage and then clicking the Company Store tab on the left. A bulletin will be distributed soon to announce the official launch of Windsor’s new Company Store.