Years ago, when I used the phrase "Need for Speed" it had to do with riding my motorcycle with reckless abandon and traveling at speeds I wouldn’t think prudent today. Used here, however, it means being able to stay ahead of the expectations of both internal and external customers in a world ruled by electronic media, social media, the Internet, cell phones and the desire for immediate and instant answers and problem solving.
Today, the need for speed is a requirement of most sales professionals - at least those who want to position themselves above their competition. Builders, homeowners, architects and even our own businesses we work for have expectations of immediate answers or follow-up when requests are made. The real dilemma is being able to provide this time-sensitive information while still meeting the everyday job demands of our business (and not feeling too overwhelmed in the process).
Being able to meet the need for speed in all areas of our business relationships requires an approach with a central theme of urgency and organization. Developing a true sense of urgency means prioritizing certain tasks to the top of our list and being able to convey this same sense of priority and timing with all parties involved to deliver our products and services to our customers. A sense of urgency needs to be woven into our work culture so it becomes automatic for everyone. This also requires a shift of focus; back to the single task at hand versus attempting to multitask. Many studies have shown that when one is focused solely on a single task, the quality of the results are higher than when multitasking.
This leads us to the other central theme to meet the need for speed: being well organized. Getting organized is something we all strive for as a New Year's resolution. Getting there and staying there are two different things. Once you are organized and completely caught up, staying organized has many clear benefits. When you can provide timely and well-thought feedback to your customers and still keep up with daily demands, you will feel less stressed.
Staying well organized will give you extra time for family and personal R&R, and is also good for your mental and physical health. This approach will help you to stay on top of critical timelines and in keeping your sanity, despite a demanding workload. You will enjoy a better a sense of control, and provide better, quicker and more comprehensive service to your customers.